Trigger Marketing Results

What is Trigger Marketing?

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This site will show you how strategy, trigger selection and timing affect the response metrics of your trigger marketing campaigns.
If you're new to trigger marketing read the What is Trigger Marketing? segment to the right to get started
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A trigger is defined as: "an event that precipitates other events." Trigger marketing is all about discovering the events in a consumer's life that precipitate their need for your product or service.
To deliver ground-breaking results, it's time to throw out the traditional marketing paradigms. A successful trigger marketing program focuses on ACTIONS a consumer takes TODAY to develop a highly-targeted communication stream, delivering the most profitable and most effective marketing campaigns, no matter what industry your product or service falls into.
Specifically, to implement a successful trigger marketing campaign you must perform the following tasks:
  • Find the right trigger Without the right trigger your marketing dollars will be wasted on consumers who don't have an immediate need for your product or service.
  • Develop the right offer The right trigger has to be followed up with the right offer. The offer must truly speak to the consumer's immediate needs.
  • Immediate Execution Your offer needs to be presented to the consumer immediately after the trigger. With proper execution, trigger marketing campaigns have incredible accuracy and response statistics.
  • Response Analysis Monitor the response and PROVE your campaign is making money.