A trigger is defined as: "an event that precipitates other events." Trigger marketing is all about discovering the events in a consumer's life that precipitate their need for your product or service.
To deliver ground-breaking results, it's time to throw out the traditional marketing paradigms. A successful trigger marketing program focuses on ACTIONS a consumer takes TODAY to develop a highly-targeted communication stream, delivering the most profitable and most effective marketing campaigns, no matter what industry your product or service falls into.
In order to implement a successful trigger marketing campaign you must perform the following tasks: