What is Trigger Marketing?

A trigger is defined as: "an event that precipitates other events." Trigger marketing is all about discovering the events in a consumer's life that precipitate their need for your product or service.

To deliver ground-breaking results, it's time to throw out the traditional marketing paradigms. A successful trigger marketing program focuses on ACTIONS a consumer takes TODAY to develop a highly-targeted communication stream, delivering the most profitable and most effective marketing campaigns, no matter what industry your product or service falls into.

In order to implement a successful trigger marketing campaign you must perform the following tasks:

  • Find the right trigger Without the right trigger your marketing dollars will be wasted on consumers who don't have an immediate need for your product or service.
  • Develop the right offer The right trigger has to be followed up with the right offer. The offer must truly speak to the consumer's immediate needs.
  • Immediate Execution Your offer needs to be presented to the consumer immediately after the trigger. With proper execution, trigger marketing campaigns have incredible accuracy and response statistics.
  • Response Analysis Monitor the response and PROVE your campaign is making money.